Hear Pearl Jam's New Single By Pointing Your Phone At The Moon

Now that everyone is able to stream all of their favorite music almost instantly on their computers and phones, companies and artists are becoming more and more creative with their marketing techniques. Now, Pearl Jam have come up with a bizarre but interesting way to release their new single from their upcoming album Gigaton -- fans can only hear it if they point their cell phones at the moon.

The band, along with Universal Music Group and Republic Records, have teamed up with an interactive creative studio named Powster to release their new song, Superblood Wolfmoon, using a proprietary Pearl Jam app. When users point their phones at the moon, the app will trigger a series of onscreen animations over the surface of the celestial orb while playing Superblood Wolfmoon. The track will be available via the moon between February 13 and February 19, when the single will be properly released. Meanwhile, an in-app function will allow fans to pre-order the song.

"We're honored to be working with Pearl Jam to bring their music to life through technology blended with the elements of nature that inspired their tone," says Powster CEO and creative director Ste Thompson. "This activation displays their innovation and creative energy going into their new album. "Adapting to new technologies and integrating platforms unleashes the full potential of music, as well as changes the way fans experience new sounds, and we are excited to be teaming up with Pearl Jam to provide their fans with this exclusive look at their style and artistic direction."

The app is currently available for download by all dedicated lunatics.

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Pearl Jam's Gigaton comes out March 27. Meanwhile, the band are touring North America in March and April this year, before hitting the UK and Europe in the summer. Get your UK tickets here.

March

18 Toronto, ON, Scotiabank Arena
20 Ottowa, ON, Canadian Tire Centre
22 Quebec City, QC, Videotron Centre
24 Hamilton, ON, FirstOntario Centre
28 Baltimore, MD, Royal Farms Arena
30 New York, NY, Madison Square Garden

April

2 Nashville, TN, Bridgestone Arena
4 St. Louis, MO, Enterprise Centre
6 Oklahoma City, OK, Chesapeake Energy Arena
9 Denver, CO, Pepsi Centre
11 Phoenix, AZ, Gila River Arena
13 San Diego, CA, Viejas Arena
15 Los Angeles, CA, The Forum
16 Los Angeles, CA, The Forum
18 Oakland, CA, Oakland Arena
19 Oakland, CA, Oakland Arena

June

23 Frankfurt Festhalle, Germany
25 Berlin Waldbuhne, Germany
27 Stockholm Lollapalooza Festival, Sweden
29 Copenhagen Royal Arena, Denmark

July

2 Werchter Rock Werchter Festival, Belgium
5 Imola Autodromo Internazionale Enzo e Dino Ferrari, Italy
7 Vienna Wiener Stadhalle, Austria
10 London American Express presents BST Hyde Park, UK
13 Krakow Tauron Arena, Poland
15 Budapest Budapest Arena, Hungary
17 Zurich Hallenstadion, Switzerland
19 Paris Lollapalooza Festival, France
22 Amsterdam Ziggo Dome, Netherlands

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