Now, though, they join the likes of Netflix, Facebook, Twitter, Amazon Studios and TikTok, who have all also dropped out of the event – which is still scheduled to run from March 13-22 – due to the ongoing travel and health concerns related to coronavirus.
“As a precaution, WarnerMedia has decided it best not to move forward with activations at SXSW,” say WarnerMedia, the company who ultimately own Nine Inch Nails' and Beastie Boys' respective projects. “We look forward to seeing everyone in Austin next year.”
Though the choice was out of Nine Inch Nails' hands, the band tweeted that "it was the right decision".
"We will see you soon," they added. "Be safe and smart."