The Yorkshire artist’s self-titled third studio album is expected to come out later this year…
After making an incredible Glastonbury debut, YUNGBLUD is back rolling out his music in riotous style.
Earlier this month the artist caused mayhem at London’s Southbank for a pop-up show, which was later shut down by police.
Taking to social media, the Cotton Candy singer invited fans to participate in the filming video, posting: “Come to Southbank at 3:30pm. No age limit, no applications, come after school, come after work, bring signs, dress how you fucking want. The theme is: ‘Don’t feel like feeling sad today’. Oh yeah, and maybe you might want to bring a water pistol.”
After causing quite a scene, YUNGBLUD has answered fans' requests and dropped a studio version of his heavily teased new single, Don’t Feel Like Feeling Sad Today.
Speaking on the new track, the 24-year-old opens up about what it means to him: “I wrote this song on a morning when I didn’t even want to get out of bed. I sat and looked at the ceiling, head full of so much shit, reading what the internet was saying about me that day, and I just didn’t feel like feeling sad.”
He adds: “I wrote these words to help me stand up. To me this song is what happiness feels like. Happiness with a bite. A defiant sort of happiness. Looking at yourself in the mirror and telling the sadness to fuck off and come back another day. I wanted this song to be a little part of someone’s day, no matter what they're going through they can put this on and feel a bit stronger today. That’s the vision, that’s the dream…”
YUNGBLUD has also released an accompanying music video for the punchy motivational single. The singer explains the idea behind the visualiser: “That’s why when we made the video. It needed to replicate that idea. My manager asked me, ‘What can we do, that no-one else does?’ And the concept came to us. All over the world I meet my fans in the streets, to feel a connection. To look into another person's eyes and see that they’re going through the same things as me. It’s kind of become a ritual of ours. Put it this way, the fucking police all over the world know when we’re town! So I said let's roll some cameras, pull up a truck, no permits, no permission, tell people to meet me at a location and have a massive water fight. Sing, scream, and feel together. Imperfect, raw, real… happy.”
Watch YUNGBLUD’s energetic fan-fuelled music video below:
YUNGBLUD’s forthcoming self-titled album is set for global release on September 2 via Locomotion / Polydor.
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