Even though fast food joints are often decorated with bright colors and smile graphics, their corporate strategy inherently involves guilt- and comfort-eating (it's why they always play sad pop songs and ballads in burger joints). But now, Burger King has decided to stop acting like everything's fine, and in honor of Mental Health Awareness Month, they've released their response to McDonald's infamous happy meals: Real Meals, designed for people with actual, not-always-happy emotions -- because, as the chain points out, “no one is happy all the time.”
The meals come in five distinct boxes -- Salty, Yaaas, Pissed, Blue, and the black DGAF -- but all feature a Whopper, fries, and a drink. What’s perhaps more impressive and emotional is the ad Burger King have created for the meals, which confronts some pretty fucking real topics. You have a girl who gets ‘SKANK’ written on her locker, a woman getting fired because her boss is a creep, and a guy realizing that his student loans are so bad that he’ll be in debt forever. It’s not pretty, but then again, neither is life.
Watch the commercial below: