Read this: Will Gould: The 10 songs that changed my life
Taking in venues like The Cheese And Grain in Frome and The Vic in Swindon, he does not lie. Partly, he says he wanted to do a long tour because “nobody does them anymore”. But he also wants to get out to support small rooms after a tough year of COVID shutdown.
“Smaller venues have been really, really struggling,” he says. “The Joiners [in Southampton] is obviously my local where I grew up, I'm sure you have one for you that was your
venue. And watching those venues struggle and some closing down, I've been really irate about it. It's been really bothering me. I’ve had loads of argument with family members and things about the politics of whether the government is supporting the arts, and I just decided, ‘Well, we can help support them by doing a tour of just those places.'
“Matt [Reynolds, guitar] was in a band on [UK punk label] Household Name Records, where the bands would do, like, 25-date tours of the UK,” he continues. “Nobody does that shit anymore, so we sad to our booking agent we wanted to do that. I think she came back with two weeks of shows, and I was like, 'No, no, we want it to be one of those tours that never ends.’”
For Will, the return to small rooms will be a different bag to his day job fronting Creeper. But then, that’s half the point.
“One of the venues is at a 100-cap room, and I haven't got to do that sort of thing in a long, long time,” he says. “Obviously, before Creeper I was playing to nobody in 100-cap venues. I haven't been back and done that sort of thing and ages. So it's gonna be really, really, really fun to go in everywhere.”