1994 was a long time ago.
Tonight is the Kerrang! Awards 2018. You should know that by now, as we've been banging on about it for weeks. To celebrate the big day, we asked Phil Alexander -- Kerrang! Creative Director, former Kerrang! magazine editor, and man of many stories about bands behaving badly -- to tell us the story of the first Kerrang! Awards back in 1994.
Enjoy:
When we launched the Kerrang! Awards back in the summer of 1994, we had no idea whether anyone would actually care about them. To us, though, the idea was simple enough: we wanted to celebrate the music that we loved by having a party. The fact that we were also about to publish the 500th issue of Kerrang! gave us reason enough to get on with organising that inaugural gong show.
Scouring London for a suitable venue, we found Notre Dame Hall, a space underneath a French Catholic Church just of Leicester Square. It seemed perfect. The fact that the Sex Pistols had played there in late 1976 merely added to its appeal. Then came the small matter of inviting the guests themselves.
The first people we called about the awards were Ozzy and Sharon Osbourne, who agreed to attend in order for Ozzy to pick up the cumbersomely titled Kerrang! Kudos Award. The Osbournes' willingness to get involved was both reassuring and daunting in equal measure. Now we had to get on with it for real…
As far as deciding on the trophies themselves, we plumped for a Golden K -- although finding a company to sculpt them to match Kerrang!’s famed ‘90s spikey logo proved slightly problematic. In terms of deciding who would win one of these hand-crafted trophies, we felt it was only fair to hand over that burden of responsibility to the readers of the magazine by inviting them to cast their vote. And vote they did, in the thousands, helping to decide a bunch of categories: Best Album (Sepultura’s Chaos AD), Best Alternative Metal Album (Therapy?’s Troublegum), Best British Band (Def Leppard), Best International Act (Pantera), Best International Live Act (Bon Jovi), and Best British Live Act (The Almighty).
The afternoon of June 13 itself was gloriously warm, as assorted musicians eschewed the sun to descend into our chosen crypt-like venue. As the then-editor of the magazine, I was the de facto awards presenter. I changed in the gents into an ill-fitting set of coat-and-tails I’d hired for the occasion. There was a light delay in terms of getting into the gents, largely because Ozzy -- having “bollocked down” two 2 litre bottles of Pepsi -- was busy hogging the sole cubicle for what seemed like an unreasonable amount of time.
1994's Best New British Band, Terrorvision
The prospect of hosting the awards was quite daunting, but come the first category of Best New British Band, I was once again reassured by the presence of a seasoned pro: Iron Maiden’s Nicko McBrain. The affable drummer approached the stage to reveal the nominees and hand the trophy to Terrorvision, the winners. As he stepped up to the podium, I looked down at his feet and noticed he was wearing a set of flip-flops. For some reason, that moment served as confirmation that everything would be alright. Indeed, what followed was an impressive cavalcade of talent – interrupted only once when Swedish guitar shredder Yngwie Malmsteen tried to shake Brian May’s hand from the audience as the Queen man presented Joe Elliott with the gong for Best British Band. Exactly who invited Malmsteen to the bash remains a mystery to this day…
From those humble beginnings in front of an audience of 200, the Kerrang! Awards have developed and grown beyond all recognition. They have benefitted from different hosts at different times, including the likes of Scott Ian, Corey Taylor, Andrew WK, Justin Hawkins and Juliette Lewis. Down the years we have also welcomed a set of unlikely individual award presenters. The awards have also witnessed all manner of dramas from broken limbs to fist-fights, to random acts of arson (take a bow, Slipknot).
In terms of artists that have been recognised, the list of previous winers reads like a veritable Who’s Who of rock royalty. Just as significant, though, are the emerging artists that have been recognised and rewarded for their endeavours. Above all, though, the Kerrang! Awards are a confirmation that heavy music continues to evolve and develop. Today, as we prepare to host the 24th Kerrang! Awards, we are also reminded that music remains a genuinely life-affirming, unifying force – something which in these troubled times seems more significant than ever. My only regret is that this year Nicko McBrain won’t be there…
