In our Kerrang! Cover Story with Poppy last year to tie in with the release of Flux, the singer shared that she'd been working on new music since writing her latest LP, with everything being created to keep her own artistic desires satisfied, first and foremost.
"I need to push myself to be honest constantly," she explained. "When I’m looking to do with whatever is in front of me, that hour or that day, is to entertain myself and in turn that could resonate with somebody else. But I think when people start thinking solely about what fans want to hear, that's when you self-destruct.
"You have to do you and offer your voice… and if you do that, the right people will come."