Poppy announces new album Flux, drops deceptively ominous video for title-track

Poppy is back with yet another brilliant new single, Flux.

Following recent grunge track Her, the genre-hopping artist is keeping things refreshingly straightforward once again with Flux, focussing this time on just straight-up catchy and infectious guitar-driven rock.

The song – which comes accompanied by a deceptively ominous video directed by Poppy and brought to life by Australian visual / sculpture artist Pip & Pop – serves as the title-track from Poppy's new album, which will be released in full on September 24 via Sumerian Records.

Read this: Poppy: The 10 songs that changed my life

Flux – the album – was produced by Justin Meldal-Johnsen (who's worked with everyone from Nine Inch Nails to St. Vincent), and was recorded live to tape for the first time, reportedly resulting in 'an organic feel that lends a decidedly personal touch to the new set of material'.

Check out Flux:

And see the album artwork below:

Poppy told Kerrang! in December about her love for heavy music and if that will feed into a new record: "I’d say yes to that. Though the new album that I’ve made is going to be left open to interpretation by the listener, I would say that it still has the influence of heavy music.”

Read this: Meet Poppy: The face of a post-genre world