Read this: The 20 best songs specifically about Halloween
"Halloween, much like other major holidays, deserves its own entertainment tent pole," explains Audio Up CEO Jared Gutstadt. "While a lot of people focus on Christmas, Valentine's Day and New Year's Eve, we really believe that Halloween is an undersurface time of year for folks to enjoy original content.
"I was always a fan of The Rocky Horror Picture Show and Nightmare Before Christmas, and we believe we're creating an evergreen franchise that will allow us to unlock new stories every year with original music, possibly ending up in the realm of live or visual content. Machine Gun Kelly was an extremely logical and obvious partner for us. His brand pairs well with the season."
Halloween In Hell will premiere on October 10 via all podcast platforms, with a making-of documentary and a soundtrack also on the way.