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“We’ve broken so many records. It will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales. I never would have thought we would be where we are today if you asked me back in March.”
With the help of their Fender Play app, too, the guitar giants grew from 150,000 to 930,000 users between late March and late June – around a 600 per cent increase.
Elsewhere, chief executive of C.F. Martin & Co. Chris Martin admitted: “It’s crazy. It’s unbelievable the demand there is right now for acoustic guitars. I’ve been through guitar booms before, but this one caught me completely by surprise.”
Does this mean we're going to get a bunch of brilliant new quarantine-formed bands coming through once all this is over? Fingers crossed…
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