Not “The U.M.A.”, nor “The You-Ma”, but “The OOMA!” (like “Uma Thurman”). Understand this: this band are gonna blow up, so get in on the ground floor and join the ride. Guitarist Daniel Jones, bassist Ben Degg and vocalist Phil Marsh grew up on a diet of ’90s dance-pop and rock legends, and their years of varied musical immersion have resulted in a staggering sound, that shimmers out of your speakers. Phil’s voice is gorgeously powerful, yet controlled, and musically they have found a groove that could easily place them onstage next to heavyweights like The 1975 or Don Broco. For years I wondered why there aren’t more rock bands writing insanely catchy songs, the likes of which Patrick Stump and Hayley Williams would nod sagely in appreciation for. The answer, of course, was pretty obvious – it’s really fucking hard. But not for The UMA it seems, who don’t appear capable of writing anything but straight-up bangers.