The intro to the quiz site Ikea or Death reads:
“IKEA is that friendly shop where you get cheap furniture from the inside of a giant, unending warehouse. Black metal is the kind of music that sounds like someone screaming while trapped inside a burning church. They each possess a fervent fan base. And to tell you the truth, the names of the furniture in IKEA sound a lot like the names of black metal bands.”
When you click through, you go through a series of words like “Vittsjö” and you have to choose whether each word is the name of a black (or death) metal band or the name of a piece of Ikea furniture. Brought to you by marketing agency Gatesman+Dave, it’s a silly way to distract yourself from work for a few minutes while practicing your skills in distinguishing Swedish chairs from Swedish bands.