Drop Dead unveil new hardcore-inspired collection: “This scene is very close to my heart”

Drop Dead have just shared details of a new winter 2024 collection, entitled Hardcore Feelings.

The clothing company – founded by Bring Me The Horizon’s Oli Sykes – have combined looks from New York hardcore in the ’80s and ’90s with eastern spirituality in their latest drop. Why? Because Oli absolutely loves them both.

“The HXC community was my real first taste of live music and our band came up in this scene, so it is very close to my heart,” he says. “And spirituality and mindfulness and the teachings of religions such as Buddhism and Krishna have helped me with my mental health and personal problems.

“I think the juxtaposition of the two cultures will look awesome. The message will be able not fitting in with this planet, society, moshing your troubles away, meditation not hating, fun, nihilistic humour, etc.”

Take a look below.

Drop Dead will release the Hardcore Feelings collection in three parts: on November 3, November 24 and December 25.

Read this: Oli Sykes on the passion that drives Drop Dead Clothing: “I need everything to be meaningful, to have a reason to exist”