Drop Dead Clothing launch new Neutrals collection

Following their Rival Schools and Running From My Demons collections, Drop Dead have launched new range Neutrals.

The new collection works specifically in muted colour palettes and genderless fits to symbolise neutrality, while also having as little impact on the planet as possible.

“Fast fashion has ruined the way we look at clothes, trends come and go, creating so much waste and damage along the way," says Head Of Direction, Jacob Harry Carter. "We know that it is our responsibility as a brand to create clothes that aren’t designed to be thrown away, but last for years and years and maintain a permanent fixture within wardrobes, even as styles change.

"In the design process we looked at every way we could to limit the environmental impact of the garments – from using renewable energy sources to changing our dyeing processes to save water. It could never sit right with us to exploit the planet we all share.”

Underlining this need to protect the planet, Neutrals is produced using renewable energy from wind turbines and zero AZO dying processes which uses 50% less water and no harmful chemicals.

The first Neutrals release includes hoodies, T-shirts, sweatshirts and lounge pants, available in tones of sand, cement-washed greys and dark anthracite blacks. To reenforce the idea of neutrality, the garments feature minimal branding, with the iconic Drop Dead logo subtly embroidered onto the clothes. Each line will also be stamped with a serial number, with this first dropped tagged as NEU-01.

The first Neutrals drop is available now.

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