Bones UK drop new single Ride: “It’s less about ‘big d*ck energy’ and more about ‘don’t be a d*ck energy’”

Bones UK have unleashed a mega new single, Ride.

With the help of a very fun accompanying video, the Sumerian Records-signed duo address the subject matter in own their unique way, but there’s an important and more serious message at heart.

“Ride is a response to toxic masculinity and the pressure people feel to buy certain things or to look a certain way,” Bones UK say in a statement. “No amount of money can buy cool or happiness. It’s not about the size of the machine it’s what you do with it, that always counts.

“So many people, men and women, live their lives thinking that the more they have, and the shinier and newer what they have is, the happier they will be. And the more fulfilled their lives will feel. For men the phrase, ‘bigger is better’ is always being thrown about. And we wanted to turn all of those ideas on their head. Maybe it’s less about ‘big dick energy’ and more about ‘don’t be a dick energy’.”

Check it out below:

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