Watch Shelf Lives’ “playful” new video for PVC Real Estate
See electro-punk duo Shelf Lives living out the lie of the “LA fantasy” in their new video for PVC Real Estate.
Shelf Lives have just released a new video for PVC Real Estate.
The track is taken from the electro-punk duo’s latest EP You OK?, and is about the “growing homeless population” in Los Angeles, according to the band. They explain that it focuses “on the city’s struggle with maintaining its glamorous façade despite it. It highlights the dark contrast of hitting rock bottom and being homeless in a city that is often glamorised for its sunny and luxurious lifestyle.
“We paired the California dreamin’ and sunny disposition that permeates the city with lyrics that touch upon the persistent ‘itch’, both from drug addiction and the desire to ‘make it’ in LA, contributing to the complexities of being a resident of the city as well as the homeless experience.”
“I loved the song’s concept that LA is an artificial set, built to appear perfect and pristine, but in reality, there’s a lot of fakery and facade going on!” adds the video’s director, Holly Hunter. “We brought this to life by playfully creating a hyper-real California beach constructed totally out of trash and repurposed materials – complete with a team of LA street cleaners – and put Shelf Lives at the heart of the LA fantasy.”
Check it out: