Poppy announces new album Flux, drops deceptively ominous video for title-track
Watch the cute-but-creepy video for Flux, the title-track from Poppy's upcoming fourth album.
Poppy is back with yet another brilliant new single, Flux.
Following recent grunge track Her, the genre-hopping artist is keeping things refreshingly straightforward once again with Flux, focussing this time on just straight-up catchy and infectious guitar-driven rock.
The song – which comes accompanied by a deceptively ominous video directed by Poppy and brought to life by Australian visual / sculpture artist Pip & Pop – serves as the title-track from Poppy's new album, which will be released in full on September 24 via Sumerian Records.
Read this: Poppy: The 10 songs that changed my life
Flux – the album – was produced by Justin Meldal-Johnsen (who's worked with everyone from Nine Inch Nails to St. Vincent), and was recorded live to tape for the first time, reportedly resulting in 'an organic feel that lends a decidedly personal touch to the new set of material'.
And see the album artwork below:
Poppy told Kerrang! in December about her love for heavy music and if that will feed into a new record: "I’d say yes to that. Though the new album that I’ve made is going to be left open to interpretation by the listener, I would say that it still has the influence of heavy music.”
Read this: Meet Poppy: The face of a post-genre world