FEVER 333's Jason Aalon Butler: "I'm Willing To Go Head-To-Head With The Record Industry"

FEVER 333 frontman Jason Aalon Butler recently sent shockwaves throughout the alternative music world by announcing his own record label... that isn't quite a record label. Dubbed the 333 Wreckords Collective, Jason has said he wants it to more of a community with a "focus on ethics, progressiveness, a symbiotic structuring and, of course, dope art," and will work directly with his artists.

“I’m seeing all of this talent that people are afraid to take on. I’m not in the game of waiting," Jason tells Kerrang, on the topic of why he has decided to launch this new initiative.

"If bands have talent and potential, I want to be a part of that. I want us to work together to sustain a culture in the name of honesty, authenticity, art and community. The people I’m working with are all people I think I can help. I understand the music, background, approach and vision. A lot of bands get slept on because they think so far out of the box that no-one knows how to position them.

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"I want to provide a space for these people. This is a numerical and unit-moving system – that’s what the fucking record industry is, and I’m trying to find an alternative to that. I want to make sure artists feel like they’re understood. The artist should not be the last person receiving the benefits from their fucking art, and that’s how it is elsewhere in this game right now. I’m willing to go head-to-head with this industry that people think can’t be fought.”

With his ear placed firmly on the ground, which bands are catching Jason's attention right now?

“Guerrilla Warfare, Nova Twins and Ecca Vandal. To me, those bands should be the components for the future of music for Kerrang! readers – people who hold guitars and are challenging the way that you look at this kind of music. Those are the bands with that spirit, without a doubt."

FEVER 333 released their debut album STRENGTH IN NUMB333RS earlier this year, and recently wrapped up their largest headline tour of the UK and Europe.

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